Our Services

At Bully Assure, we offer a wide range of services to support the recognition and sustainable development of the American Bully breed. Our services include:

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Registrations

Bully Assure offers registration services and certificates for kennels, breeders and dogs.

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Judge Development

Bully Assure develop in-house judges for sanctioned events in Africa and abroad. Enquire at judges@bullyassure.com

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Events

Bully Assure conducts training and sanctioned events for the advancement of the breed and breeders.

Bully Assure offer training events for:

  • Confirmation show training.
  • Breeding and genetics.
  • Ethical ownership
  • Judging and appraising
 

Sanctioned events are hosted by Bully Assure for breed development and recognition and will be local / regional events and internationally sanctioned events with our international
partners.

Enquire at events@bullyassure.com

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Breed Stock Initiative

BSI
The BSI program aims to identify breed stock to ensure effective genetically authenticated stock from current stock and all future stock.

The BSI program will define through science and professional appraisals the breed stock which are qualified for future breeding. 

The breed stock as qualified through BSI and future litter from qualified breed stock will be used in all market development and market place activities. In addition, the BSI qualified breed stock will ensure the consistent and recognizable development of the breed. Enquire at services@bullyassure.com

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Puppy Placements

BSI qualified stock from qualified breeders will enjoy access to market through Bully Assure’s placement platform to ensure premium dogs meet premium owners. More to follow shortly...

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Qualified Breeders Program

QBP
Bully Assure aim to work with leading breeders passionate about the sustainable development of the breed.

The QBP initiative is to assess and qualify breeders and kennels who comply with strict requirements to ensure breeding and breeding environment are up to and maintained at high standards according to the
Bully Assure criteria. This will enable qualifying breeders/kennels to participate in market development programs and premium puppy
placements. Enquire at services@bullyassure.com

The breed stock as qualified through BSI and future litter from qualified breed stock will be used in all market development and market place activities. In addition, the BSI qualified breed stock will ensure the consistent and recognizable development of the breed. Enquire at services@bullyassure.com

BREEDS WE REGISTER

AMERICAN BULLY: The American Bully is a muscular, confident, and loyal companion breed, originally developed from the American Pit Bull Terrier and various bulldog breeds. Known for a gentle, affectionate temperament, they make excellent family pets, often described as loving and stable. They come in four sizes—Pocket, Standard, Classic, and XL—with a short coat and a broad, sturdy build.

AMERICAN BULLDOG: The American Bulldog is a powerful, athletic, and muscular working dog breed known for its loyalty, confidence, and protective nature. Originally bred for farm work, they are strong-willed but devoted to their families, generally good with children, and require consistent training and ample exercise to manage their energetic, confident temperament.

AMERICAN STAFFORDSHIRE TERRIER: The American Staffordshire Terrier (AmStaff) is a smart, confident, and muscular breed known for being loyal, affectionate, and people-oriented. They are strong, energetic, and highly trainable, requiring regular exercise and mental stimulation. While confident and courageous, they are generally friendly family companions that enjoy active lifestyles.

BOSTON TERRIER: The Boston Terrier is a small, affectionate, and intelligent breed known as the “American Gentleman” due to its11 black-and-white tuxedo-like coat. They are compact, energetic, and popular city pets, weighing 6.5–11.5 kg, with short snouts, large eyes, and a friendly, lively temperament, making them great family companions.

DACHSHUND: The Dachshund, often called a “wiener dog,” is a small, long-bodied hound known for its short legs, intelligent expression, and brave,, independent personality. Originally bred in Germany to hunt badgers, they are energetic, curious, and often stubborn. They come in two sizes (standard and miniature) and three coat types (smooth, wire-haired, and long-haired).

DOBERMAN PINSCHER: The Doberman Pinscher is a powerful, intelligent, and highly trainable working dog, renowned for its loyalty and protective nature. Known for a sleek, muscular build and noble carriage, they are affectionate, energetic family companions requiring significant exercise and mental stimulation. They excel as watchdogs, often described as “big babies” at home, yet alert and fearless defenders.

ENGLISH BULLDOG: The English Bulldog is a medium-sized, muscular breed known for its distinctive wrinkled face, pushed-in nose, and thick-set, low-slung body. Weighing 18.1–22.7 kg, they are affectionate, calm, and courageous, making excellent family companions. They have low energy levels and require minimal exercise, but are prone to health issues due to their brachycephalic (flat-faced) nature.

FRENCH BULLDOG: The French Bulldog (“Frenchie”) is a small, muscular companion dog known for its distinct “bat ears,” compact, stocky build, and wrinkled, flat-faced (brachycephalic) appearance. They are affectionate, playful, and low-energy, making them excellent, quiet apartment dwellers that require minimal exercise.

MINIATURE BULL TERRIER: The Miniature Bull Terrier is a muscular, energetic, and mischievous dog, often described as a “two-year-old child in a clown suit”. Identical to the Standard Bull Terrier but smaller (usually under 35.5 cm), they possess an egg-shaped head, erect ears, and a comical, stubborn personality. They are affectionate, loyal, and suitable for active families, requiring consistent training and significant daily exercise.

BULL TERRIER: The Bull Terrier is a muscular, energetic, and affectionate dog known for its unique egg-shaped head, pointed ears, and small, triangular eyes. Originally bred for fighting, they are now loyal, playful, and often stubborn family pets that require firm training and regular exercise.

OLDE ENGLISH BULLDOGGE: The Olde English Bulldogge (often referenced in modern, healthier breeding contexts) is a medium-to-large, muscular dog designed to recreate the athleticism, health, and appearance of 19th-century bulldogs, while retaining a friendly, confident temperament.

PACIFIC BULLDOG: The Pacific Bulldog is a compact, muscular, and athletic dog breed designed as a healthier, more active alternative to modern English Bulldogs, often resembling the athletic, longer-snouted, and longer-legged bulldog types of the 1800s.

PUG: The Pug is a small, compact toy breed known for its wrinkled face, short muzzle, large expressive eyes, and curly tail. Originating in China, they are affectionate, charming, and mischievous companions, often described as “multum in parvo” (a lot in a little). They are well-suited for apartment living, requiring moderate exercise, and often snore due to their brachycephalic nature.

SHORTY BULL: The Shorty Bull is a miniature bulldog breed (typically under 38.1 cm, 18.1 kg) known for being muscular, agile, and affectionate “Velcro” dogs. Originally developed by Jamie Sweet, these healthy, active dogs have a sturdy, compact build without using pug or Boston Terrier breeding. They are loving family companions, friendly with kids and other pets, and highly adaptable to both city and country lifestyles.

MICRO BULLY: A Micro Bully is a designer dog breed, in development as the smallest variety of the American Bully but not recognized yet as an American Bully, typically bred for an extremely compact, muscular, and “tank-like” appearance. They generally stand between 25.4 and 35.6 cm at the shoulder and often feature exaggerated traits such as broad heads, short muzzles, and thick bodies.

STANDARD POODLE: The Standard Poodle is a highly intelligent, athletic, and versatile breed, originally developed as a water retriever. Standing over 38.1 cm tall (usually 45.7 – 61 cm, 18.1 – 31.8 kg), they are known for their dense, curly, hypoallergenic coats, proud carriage, and, affectionate,, trainable, and playful temperament. They require regular grooming.