Stay up to date with the latest bully breed news, events, insights and more.
Bully Assure is proud to announce its official integration with SA Studbook. This is a major achievement for the American Bully breed in our country and marks the beginning of a new
Bully Assure hosted another Bully show in Howick on 30 May 2026, and we enjoyed every minute off it. Here is why: We strongly believe that these events bring the Bully community
Steven and Ronel Rogers had a bold vision when they started the American Bully journey in Southern Africa in 2011. This vision was to offer South Africans the opportunity to experience a
While some backyard operators are just chasing quick money with those over-the-top extremes that end up causing hip problems, breathing issues and short lifespans, Bully Assure is still holding it down for
At Bully Assure we have a need, we need our fix! There is only one way to get it, and the Cape Town Bully Fest show held on the 25th of April
In a recent video shot right at the ABKC shop (BullySupplies.com headquarters), ABKC Vice President James Cooper broke it down raw and real: becoming an official ABKC Conformation Judge isn’t just a
Dreaming of bringing home a muscular, loyal American Bully — that signature broad chest, gentle temperament, and striking presence? Many South African families feel the same pull every year. But in a
Bully Assure is pleased to announce a strategic collaboration with the American Bully Kennel Club (ABKC), the original and official registry for the American Bully breed since 2004. This partnership aims to
The acquisition of an exceptional American Bully by a discerning investor represents one of the most compelling developments in the breed’s recent history. In mid-2025, Rodolpho Sanz, a successful businessman and founder
The American Bully breed stands as a profound example of purposeful innovation in canine breeding, originating in the late 1980s and early 1990s within the United States. A select group of dedicated
Bully Assure wanted to bring ABKC to South Africa because we believe that the connection to where it started is important. We are proud of our own heritage, the start of the
As we enter 2026, it is an opportune moment to reflect on the extraordinary moments of 2025—a year that stands out as uniquely inspiring for Bully Assure. Through unwavering dedication to promoting
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