Bully Assure: Another Special Show in Howick
Bully Assure hosted another Bully show in Howick on 30 May 2026, and we enjoyed every minute off it. Here is why: We strongly believe that these events bring the Bully community together in a unique way. At our shows everyone is welcome. Everyone and anyone can compete on equal footing. Everyone is treated with […]
Bully Assure: trailblazing the American Bully journey in Southern Africa
Steven and Ronel Rogers had a bold vision when they started the American Bully journey in Southern Africa in 2011. This vision was to offer South Africans the opportunity to experience a premium breed with stunning physique and a calm temperament, to be a loyal companion, a friend for life but with style. Bully Assure, […]
South Africa’s American Bully scene is growing — but not everyone is doing it the right way
While some backyard operators are just chasing quick money with those over-the-top extremes that end up causing hip problems, breathing issues and short lifespans, Bully Assure is still holding it down for the real standard. We believe in the ABKC vision, that’s the purest representation of American Bullies on the planet. We’re talking proper genetic […]
An Epic Cape Town Show: For all the right reasons!
At Bully Assure we have a need, we need our fix! There is only one way to get it, and the Cape Town Bully Fest show held on the 25th of April 2026, did not disappoint. Community These shows bring the Bully community together in a special way. It’s always a treat to meet returning […]
The Elite Few: Becoming an ABKC Judge Is the Ultimate Challenge – Straight from James Cooper
In a recent video shot right at the ABKC shop (BullySupplies.com headquarters), ABKC Vice President James Cooper broke it down raw and real: becoming an official ABKC Conformation Judge isn’t just a title — it’s a battlefield of dedication, knowledge, and unbreakable integrity. If you’ve ever watched a bully show and wondered who those calm, […]
BE AWARE: Navigate the American Bully industry in South Africa
Dreaming of bringing home a muscular, loyal American Bully — that signature broad chest, gentle temperament, and striking presence? Many South African families feel the same pull every year. But in a market where premium Pocket, XL or Standard Bully puppies can fetch R25,000 to R100,000+, scammers are waiting with open arms and closed doors. […]
Announcement: Collaboration Between Bully Assure and ABKC to Enhance Access to International Pedigrees in South Africa
Bully Assure is pleased to announce a strategic collaboration with the American Bully Kennel Club (ABKC), the original and official registry for the American Bully breed since 2004. This partnership aims to provide South African breeders, owners, and enthusiasts with improved access to authentic international pedigrees, thereby supporting the sustainable development and recognition of the […]
The Amazing R3 million American Bully
The acquisition of an exceptional American Bully by a discerning investor represents one of the most compelling developments in the breed’s recent history. In mid-2025, Rodolpho Sanz, a successful businessman and founder of Sanz Pit Tri Kennel, completed the purchase of LPK Sheik (also known as Sheik), an elite XL American Bully originally produced by […]
The Dave Wilson Legacy: The Rise of the American Bully
The American Bully breed stands as a profound example of purposeful innovation in canine breeding, originating in the late 1980s and early 1990s within the United States. A select group of dedicated breeders aimed to refine the robust qualities of American Pit Bull Terriers and American Staffordshire Terriers, producing a companion animal with amplified mass, […]
Straight from the heart: The ABKC legacy
Bully Assure wanted to bring ABKC to South Africa because we believe that the connection to where it started is important. We are proud of our own heritage, the start of the American Bullies in Southern Africa, but we knew it was going to be next level to bring ABKC to South Africa. To get […]
Reflecting on 2025: A Landmark Year for Bully Assure and the American Bully Community in Southern Africa
As we enter 2026, it is an opportune moment to reflect on the extraordinary moments of 2025—a year that stands out as uniquely inspiring for Bully Assure. Through unwavering dedication to promoting the American Bully breed, we have not only expanded our reach but also pioneered several initiatives that have elevated the standards of breeding, […]
Secure Your American Bully’s Spotlight: Register Now with ABKC via Bully Assure for the Genesis ABKC Show!
Hey, South African Bully breeders and owners! If you’re passionate about showcasing your American Bullies on the world stage, we’ve got exciting news—and a gentle nudge to act fast. The prestigious Genesis ABKC Show, the ultimate celebration of our beloved breed with none other than Dave Wilson, is set for 07 February 2026. This is […]
