Fun Shows vs Official Shows: What American Bully Owners Need to Know
American Bully shows come in two main types in South Africa: fun shows and official sanctioned shows. Both can be enjoyable, but they work very differently. Understanding the difference helps the breed grow in a steady, healthy way. At a fun show, you can expect a relaxed atmosphere. People bring their dogs to practise handling, […]
KUSA’s Appendix Register and the American Bully: What Has Actually Been Confirmed — and What Has Not
Recognition, registration and the still-open question of official status under the Animal Improvement Act In April 2026 KUSA published a Statement of Intent and Execution announcing that, from 1 May 2026, it would accept voluntary applications to place American Bullies (Pocket and Standard only) on its Breed Appendix Register. The same statement says the Department […]
The Bully Community – An International Family
Our country, our Mothercity, our Bully Community – what an incredible combination! We are tremendously pleased to have hosted such an incredible Bully show in Cape Town recently where we connected with our local community and international judges Simona and Guido, all the way from Italy. These are moments we build bridges, build a stronger […]
The Long Road to the Bully Assure Badge
A Bully Assure judge’s book is not handed out. It is earned.In an era when titles can be collected faster than they can be understood, Bully Assure has chosen the slower path. Their judges are built the hard way: through a demanding sequence of theoretical written tests, then through hours in the ring—either judging under […]
Champion Heritage
Most people meet a champion as a caption. A photo. A ribbon. A line on a pedigree that looks finished. Easy to scroll past. Easy to copy. Easy enough, if you are not careful, to forget that the word only means something if the test behind it was real. That is the part worth slowing […]
Champions are Made Different
Champions in any competitive environment are celebrated, and for good reason. We celebrate the Springboks because they are world champions, not because they earned the title for participating at non-IRB events, they are world champions because they beat the best according to IRB rules. The same can be said about former UFC world middleweight champion, […]
Historic Milestone for American Bullies in South Africa!
Bully Assure is proud to announce its official integration with SA Studbook. This is a major achievement for the American Bully breed in our country and marks the beginning of a new chapter built on proper recognition and professional standards. For years we’ve worked to give American Bullies in South Africa the registry they deserve […]
Bully Assure: Another Special Show in Howick
Bully Assure hosted another Bully show in Howick on 30 May 2026, and we enjoyed every minute off it. Here is why: We strongly believe that these events bring the Bully community together in a unique way. At our shows everyone is welcome. Everyone and anyone can compete on equal footing. Everyone is treated with […]
Bully Assure: trailblazing the American Bully journey in Southern Africa
Steven and Ronel Rogers had a bold vision when they started the American Bully journey in Southern Africa in 2011. This vision was to offer South Africans the opportunity to experience a premium breed with stunning physique and a calm temperament, to be a loyal companion, a friend for life but with style. Bully Assure, […]
South Africa’s American Bully scene is growing — but not everyone is doing it the right way
While some backyard operators are just chasing quick money with those over-the-top extremes that end up causing hip problems, breathing issues and short lifespans, Bully Assure is still holding it down for the real standard. We believe in the ABKC vision, that’s the purest representation of American Bullies on the planet. We’re talking proper genetic […]
An Epic Cape Town Show: For all the right reasons!
At Bully Assure we have a need, we need our fix! There is only one way to get it, and the Cape Town Bully Fest show held on the 25th of April 2026, did not disappoint. Community These shows bring the Bully community together in a special way. It’s always a treat to meet returning […]
The Elite Few: Becoming an ABKC Judge Is the Ultimate Challenge – Straight from James Cooper
In a recent video shot right at the ABKC shop (BullySupplies.com headquarters), ABKC Vice President James Cooper broke it down raw and real: becoming an official ABKC Conformation Judge isn’t just a title — it’s a battlefield of dedication, knowledge, and unbreakable integrity. If you’ve ever watched a bully show and wondered who those calm, […]
